SEOUL SKY

The Exhibition Zone Media Wall consists of two different subjects over a large area.

The first story on the Exhibition Zone Media Wall is a video about the beauty of Korea
that can be seen from the Lotte World Tower, the architectural representative of South Korea. We've created a video that proudly shows South Korea's landmarks, buildings, cultural assets, and traditional arts to our visitors.
Visitors will no doubt be amazed by the 36 large screens that show every nook and cranny of South Korea including images of stunning natural beauty.

The second story on the Exhibition Zone Media Wall is a panorama of various cultural heritages
and skyscrapers throughout the world that can be seen from a single location as a complement to the Lotte World Tower.
We wanted to tell a story of the world and those living in it, while simultaneously expressing humanity and love, the fundamental aspect of Lotte World Tower's grandeur and spaciousness.

Ever wonder what major building materials were used to create the Lotte World Tower?
This space is dedicated to four works of art created using the Tower's main building materials.
The four pieces not only represent the glass, reinforcement steel, concrete, and marble used in the Tower's construction, but also art, nature, architecture, and crafts as interpreted by the four artists through three-dimensional sculptures.
In this space, you can experience the fusion between the artworks of Korean artists and the cutting-edge technology of South Korea.

A-mi Choi
Title: Eungabi
Medium: Cast glass 
This piece is a visual representation of the traditional harmony of Korea using brushes and calligraphy that symbolize Korea's creativity.
The title "Eungabi" was taken from a Korean phrase meaning "shine light in the darkness." It represents Korea's creativity and emphasis on harmony in beauty and captures the significance of Lotte World Tower as a shining beacon of Korea's architectural achievements.
The work symbolizes a Korean calligraphy brush which became the motif for the structure, represented by over 20,000 curtain walls made of glass that cover the building exterior.

Un-Chang Song
Title: I'm Fine
Medium: Steel, urethane coating
This piece is an expression of Korea's beloved pine tree, likening the natural strength to Lotte World Tower and its 9.0 magnitude earthquake and wind-resistant construction which consists of over 5,000 tons of reinforcement steel and steel frames.
The pine tree, able to stand firm against the tremendous natural forces, was used as a symbolic representation of the Lotte World Tower, and the piece reflects the Tower's advanced welding technology in each branch, even expressing steadfastness, the national spirit of South Korea. The trunk of the pine tree symbolizes the diagrid construction method used in the Lotte World Tower as a core element to its design.

Sang-Kyun Kim
Title: Scenery 2016 - Palace
Medium: Grout (Special concrete)
 This piece is a representation of Korean traditional architecture expressed through modern special concrete formulation and pressure-feeding technology employed in the construction of the Lotte World Tower. Working with a unique concrete casting method, the famed sculptor has created a royal palace in concrete based on Hanok architecture, the pinnacle of traditional Korean architecture.
Gyeonghuigung Palace, the most beautiful and mystical structure in Joseon-era Hanyang (capital city), was recreated by the artist using concrete, the key technology and core element of the Lotte World Tower, to fully express the brilliance of Korean architecture.

Kyeong-Won Ryu
Title: Millennium
Medium: Marble
The final piece is a representation of Korean celadon pottery – one of the motifs of the Lotte World Tower's design – created using the finest marble. The inlaid cloud and crane designs from the Celadon Prunus Vase (National Treasure No. 68) was replicated on top of the shape of the Celadon Bottle with Bamboo Design (National Treasure No. 169) to create a striking artwork. The crane and cloud patterns, symbolizing everlasting youth, represent our desire for the well-being of our visitors as well as Lotte World Tower itself.

The ceiling around the Guardian Tree displays interpretations of the Korean sky in each of the four seasons.
A new sensation awaits you as you gaze at the symbolic metaphors and colors representing each season.

The Korean Architecture area was inspired by the beauty in patterns, colors, and structures found in traditional Korean architecture. We collaborated with Bon-Chang Ku, a world-renowned Korean photographer, to create a ceiling unlike any other.

You will soon be able to board the Sky Shuttle after a brief moment of waiting. In this space, we wanted to provide maximum comfort to our visitors by conveying the feeling of elevation through motifs such as flower petals and jewels as particles against the sky while at the same time delivering information about the double-deck elevator.

We're now ready to take our first step towards the Observatory.
There are four large screen panels around you, one on the ceiling and one on each of the three walls. As the elevator begins to ascend, you will be presented with a video showing Seoul's progress from the Gyeongbok Palace, the center of development, to culture and life spreading near Namsan. You will also see Yeouido, the home of modern development, as well as the miracle of the Han River and rapid development in Gangnam.
In addition, you will be treated with a time-lapse video of Lotte World Tower, the tallest building in South Korea, as it was built in Jamsil. Finally, you will arrive at the Observatory and be greeted by the heavenly skies at an elevation of 555 meters.

Unfortunately, this is where we finally say good-bye.
Before parting ways, please take a moment to meet those who made Seoul Sky possible.
A panoramic mosaic will show you how the Lotte World Tower was created, including the dedicated people who made it all possible. We hope you enjoyed everything Lotte World Tower has to offer.
Thank you. We hope to see you again.